Newsletter April 2008
We need to set our course by the stars, not by the light of every passing ship
Omar Nelson Bradley
A business vision is the DNA that directs the growth of any business idea. A great business vision should inspire management, staff and customers. Putting aside financial needs, a great business vision is the real reason people go to work.
While a business must continually adapt to its competitive environment, there are certain core ideals that remain relatively steady and provide guidance in the process of strategic decision-making.
Developing a great business vision communicates the firm’s core ideology and visionary goals, generally consisting of the following three components:
- Core values to which the firm is committed
- Core purpose of the firm
- Visionary goals the firm will pursue to fulfil its mission
A business vision can help you, your employees and customers to better understand and maintain your business focus. When shared by management, employees and customers, a vision can have a positive influence on the business culture.
However, simply stating your vision won’t automatically deliver business improvements. It is important that the vision is relevant, appropriate to your business, and that it can be translated into action, and shared with staff/teams. Managers, employees and customers should be able to relate to the vision and find it useful in guiding their efforts.
Qualities of a great Business Vision:
- They focus on contribution, or making a difference to the quality of life somehow
- They deal with fundamental human needs
- They are focused on “big issues”
- They are succinct
- They have a clear message
- They are open ended.
How to write a great Vision:
Writing a good business vision might take several days. It often takes quiet introspective time to get to the ‘core’ of what you want. It helps to get other people (Board Members) to contribute to your vision, as we often can’t see what we really do. To write a vision, ask your self, ‘what is the thing I am most inspired about doing in my work?’ How do we make a difference? What do we really do for our customers, not physically, but emotionally or personally?
A business vision combines your customer, your geographic area and your product or service. Write one complete sentence that combines all three elements.
It is that easy. Yes, you need to adjust this formula to make it flow together well.
But you are now part of the elite group of business owners that have a written business vision statement.
Examples of Great Vision statements:
- Delfin International- Changing the way the world thinks, one person, one mind at a time
- Microsoft-A computer on every desk in every home
- Disney Entertainment – We make people smile
- Merc – Improving the quality of human life
- Mary Kay – To give unlimited opportunities to women
- Wal-Mart –To give ordinary folk the chance to buy the same things as rich people
A vision statement will detail the whole point of your business. In many ways this is the hardest part of your business strategy to write because it must outline succinctly the whole thrust of your business.
I can help you make positive changes; I am trained to give you a structure, tools and support to improve your business and personal life.
To start the process I offer a no obligation and free one and a half-hour consultation of a 12-week private and confidential mentoring series.
It is a blue chip investment. Call me on (02)80904306 or 0413 529 528 for an appointment.
Robert Knapp AIMM
Mentum Pty Ltd
0413 529 528