Category Archives: Business Mentoring

Business 101 – know your audience

Business 101 – know your audience

I do a lot of work with business entrepreneurs. Most of them come to me with great ideas, products and services – and incredible enthusiasm. Unfortunately, in all the excitement, some have forgotten to research the two most important questions “Who is my audience?” and “Do I even have an audience?”

You can’t please all the people all the time

In any business, you need to define your market niche. In other words, the group of potential clients that you want to target with your product, service or expertise.
By investing your time in this incredibly important step, you make it crystal clear to the world (and in your own mind):

  • exactly what you offer
  • who it can help and why they should choose you
  • how to attract your ‘ideal clients’, the ones you want to work with
  • where and how to start promoting your business to them effectively

How to develop a market niche

While it’s imperative to make sure that there is a big enough market of people out there who need your product or service, it’s just as important that you like your clients too. Especially if you are selling a service or product where you have contact with your clients.

To develop your market niche think about:

1. If you run an existing business, what are the characteristics of your past and current clients? Which ones did you enjoy working with the most? Why? If you don’t have the luxury of past or current clients in this current industry, look at competitors audiences (places like industry blogs, forums, message boards are also a good place to watch them) and the type of people you have enjoyed working with in other industries.

2. Understand your unique abilities, skills and expertise – ask others to tell you the good and bad about you and your business.

3. Define your ideal clients – who do you want to work with day and day out?

Create a market niche statement
Your Market Niche Statement should include a clear definition of:

  • who your ideal target market is
  • their characteristics
  • the problems or pain that they experience
  • how you solve those problems

Important points to consider

  • Is there room in the market for your business?
  • Is there a clearly identifiable need for the benefits and solutions of your service within your target market?
  • Can you easily communicate with them?

Defining your market niche is the first step in developing a focused and successful business.

2 easy ways to work smarter not harder

2 easy ways to work smarter not harder

Everyone of us has talents that can be used to achieve the things we see as true success in life – and ultimately, real happiness.

To work and play at your peak is not about having an abundance of natural skill. You are better off with determination, vision, confidence and focus.

It’s about understanding where you waste time and how to use that time to best effect – working smarter not harder. With a little practice, it’s not nearly as difficult as you might think.

A picture perfect performance

Think about the incredible performances of an Olympic athlete like Usain Bolt. He achieves those cheetah like world records using the power of mental energy to reinforce exactly how he wants to perform. In other words, he sees himself crossing that line with the rest of the field in his wake before it happens.

Visualisation is not something reserved solely for elite sports people, rock stars, movie stars, business gurus, etc. Many successful people in all professions and ways of life have used it since childhood to create the circumstances of their own life. You can do it too. Here’s how.

Create vivid images to get where you want to be faster

Sit in a comfortable chair at home, close your eyes and breathe deeply to clear your mind and relax your body. The more sights, sounds and smells, tastes and touches you incorporate in your mental images, the more powerful your desire will be to make your vision happen.

When you focus on what you want – rather than the answers and the detours along the way – you will get to your destination faster. Without focus on your vision it will take a long time and effort to achieve your goal.

Get some momentum going on your new commitment for the good life! Prove to yourself that waiting is over and hoping is the past, that faith and action have now taken charge

Stop time wasting and start being effective

Take several sheets of paper and go somewhere where you will be alone and undisturbed and write answers to the following questions:

  • How do I waste my time? What can I do to prevent or reduce wasted time in the future?
  • How do I waste other people’s time? Whose time do I waste? How can I prevent this from happening?
  • What activities am I now performing that can be reduced, eliminated or given to someone else to do?
  • What do other people do that wastes my time? Can anything be done to reduce or eliminate future occurrences? If so, what?
  • What do I do that is urgent but unimportant?
  • What do I do that is important in light of my goals?
  • Am I spending my time pursuing those things that are important to me? If not, why not? If so, how?

Writing it down will help you see the things you need to concentrate on and those you need to cast aside.To make the transition easier:

  • work on improving your concentration and memory skills
  • prioritise your to-do list and make every day count
  • keep control of effectiveness-killing emotions such as guilt, worry, fear, failure and anger.

Practise these exercises regularly to stay focused on your goals and you’ll be well on your way to reaching them before you know it.